Trusted by leaders in B2B SaaS and technology.
Stop making strategic decisions based on internal myths and incomplete data.
You know win/loss analysis is important, but understanding your buyers’ priorities gets stuck on the “should do” list.
That’s where Ox comes in.
We run tailored win/loss programs that deliver actionable win-loss insights across sales, marketing, product, and customer success.
In 90 days, you can be making more informed, strategic decisions—and start winning more business.
We run your win/loss program from start to finish.
Interview your buyers
We schedule live sessions with buyers and conduct tailored interviews to get accurate, unbiased feedback. Then, we combine quantitative analysis with our qualitative research to uncover emergent themes and go-to-market opportunities.
Deliver recommendations
We present an executive summary of findings and recommendations that provides actionable insights across your organization. The Ox Win/Loss dashboard gives secure access to the interview recordings, transcripts, and deal summaries.
Build a repeatable program
We start with a 90-day sprint to deliver key findings & recommendations so you can take action sooner. Then we conduct ongoing analysis that layers in new findings and strategies as market dynamics change.
Why Ox?
Interviews and analysis conducted by seasoned B2B SaaS executives
Tailored program built on understanding your team, business, and market
Psychology-based research and “multiple coder” methodology
Strategic and actionable recommendations, not cookie-cutter reports
Presentation-ready summaries for SKOs, Leadership, and Board meetings