Uncover why you really win and lose.

Independent, buyer-led win/loss research for better GTM decisions.

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Trusted by leaders in B2B SaaS and technology.

Stop making strategic decisions based on internal myths and incomplete data.

• Your team asks → Buyers give polite answers
• You listen to sales calls → Miss the private conversations
• You automate surveys → Get generic insights
• AI summarizes → Faster analysis of bad data — with better formatting

Tailored win/loss programs that deliver actionable insights across sales, marketing, product, and customer success.

Buyer Interviews

We schedule live sessions with buyers and conduct tailored interviews to get accurate, unbiased feedback. We identify and aggregate what we hear to uncover emergent themes and go-to-market opportunities.

Actionable Insights

We present an executive summary of findings and recommendations that provide actionable insights across your organization. Deal summaries, interview recordings and transcripts become validated data sources for AI synthesis.

Repeatable Programs

We start with a 60-day sprint to deliver key findings & recommendations so you can take action sooner. Then we conduct ongoing analysis that dives into areas of opportunity and provides new findings as market dynamics change.

Why Ox?

Interviews and analysis conducted by an experienced GTM executive
Tailored engagement built on understanding your market, buyers, and sales motion
Human-owned findings and insights, AI-accelerated synthesis
Strategic and actionable recommendations, not cookie-cutter deal summaries and reports
Executive-ready outputs designed for SKOs, Leadership, and Board meetings

Get clarity on why you win and lose.

Let’s start with a short conversation to see if a win/loss engagement makes sense.